一、 International brands: technology dominates the high-end market

1. Technology leadership and brand barriers

Core enterprises: International leading enterprises such as EPSON, Canon, Fujifilm (Japan) and Videojet, Domino (Europe and the United States), CYCJET have technological advantages in the field of piezoelectric UV inkjet printers. For example, CYCJET's piezo inkjet printer is known for its high resolution (such as 2880dpi) and stability, and is widely used in packaging and advertising printing.

Technical barriers: International brands have accumulated patents in nozzle design, ink formulation (such as low-VOC UV ink) and intelligent control systems (such as automatic calibration, IoT integration), especially in high-speed production lines (printing speeds can reach more than 100 meters/minute) and complex graphic printing scenarios.


2. Market strategy and customer stickiness

High-end market monopoly: International brands have locked in industries with strict requirements on inkjet quality, such as food, medicine, and automobiles, through their long-term industry reputation and technical service network. For example, CYCJET inkjet coding machine models support multi-nozzle linkage and remote monitoring, meeting the global supply chain identification needs of multinational companies.

Consumables bundling and high profits: International brands usually obtain high profits through the "equipment + consumables" bundling sales model. For example, Imaje uses ink chip control technology to force customers to use original consumables, resulting in higher subsequent use costs.



二、Domestic brands: cost-effectiveness and localization breakthrough

1. Technological catch-up and domestic substitution

Core technology breakthrough: Domestic enterprises gradually realize the localization of nozzles and control systems through independent research and development. For example, the life of some domestic piezoelectric nozzles has been increased from 6 months in the early days to more than 2 years, close to the international level.

Differentiated competition: For cost-sensitive industries such as building materials and logistics, domestic brands have launched modular design models to reduce maintenance costs. Multi-nozzle models support quick replacement of components and meet the needs of large-character printing on cartons, pipes, etc.

2. Market strategy and regional advantages

Price-performance advantage: The price of domestic equipment is only 1/3-1/2 of that of international brands (e.g., the price of domestic inkjet printing machines is about 100,000 yuan, while that of international brands is about 300,000 yuan), and it has rapidly penetrated the mid- and low-end markets (e.g., food packaging, logistics labels).

Service response speed: Domestic companies provide 24-hour technical support through dense after-sales outlets to meet the needs of small and medium-sized enterprises for instant services.

三、 Competition focus and future trends

1. Technology upgrade direction

Intelligentization and greening: International brands are accelerating the integration of AI visual inspection and IoT functions (such as CYCJET remote service), while domestic companies are focusing on the research and development of environmentally friendly inks (such as water-based UV inks) to comply with the domestic "dual carbon" policy.

High precision and multi-material adaptation: Piezoelectric nozzles need to break through the printing technology of curved materials (such as batteries and glass bottles) to cope with the competition of laser coding machines in the electronics field.


2. Market expansion strategy

Layout in emerging fields: New energy battery identification, medical device traceability and other scenarios have become growth points. International brands consolidate their advantages through customized solutions, while domestic companies seize the Southeast Asian and Middle Eastern markets through low-price strategies.

Industry integration is accelerating: International brands expand their product lines through mergers and acquisitions (such as Domino's acquisition of Xiduoli), while domestic companies enhance their competitiveness through technical cooperation (such as joint research and development with universities).



四、 Challenges and Countermeasures

Technology Dependence Risk: Domestic enterprises still rely on imports for core components such as high-precision nozzles and chips (such as Japan Seiko nozzles), and need to increase industry-university-research cooperation to break through the "bottleneck" technology.

Price war and profit squeeze: Domestic market competition has intensified, and enterprises need to balance cost control and R&D investment, such as reducing production costs through modular design.

Summary: International brands dominate the high-end market with technological barriers, while domestic companies seize the mid- and low-end market share with cost-effectiveness and service response speed. Future competition will focus on intelligence, environmental protection and market segmentation customization. Technological breakthroughs and global layout are the keys to success.

CYCJET is the brand name of Yuchang Industrial Company Limited. As a manufacturer, CYCJET have more than 20 years of experience for R& D different types of handheld inkjet printing solution, Laser printing solution, and portable marking solution, High Resolution Printing solution in Shanghai China.

Contact Person: David Guo

Telephone: +86-21-59970419 ext 8008

MOB:+86-139 1763 1707

Email: sales@cycjet.com

Web: https://cycjet.com/

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Made-in-China:

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